Maison & Objet: The Papillon effect spreads its wings at a new stand

It’s back-to-school time, and in the world of interior design, that inevitably means… a stand at Maison & Objet!
This year, we’ve gone all out: a more spacious stand, redesigned to take you on a journey through the heart of our collections. We’ll tell you all about it, as if you were there yourself.

The international interior design event

Maison & Objet is a bit like Fashion Week, but for homeware. Brands from all over the world come together there to unveil their new collections, spot the latest trends and, above all… inspire.

A key moment for the pros

Buyers, concept stores, interior designers, hoteliers: they all come here. And for L’effet Papillon, it’s the perfect opportunity to show that our world is constantly expanding, collection after collection.

What about us?

It’s simple: Maison & Objet is the perfect opportunity to meet you, chat and share our latest products. We love seeing your reactions in person (and the sparkle in your eyes when you see the collections – that’s worth more than all the Instagram likes in the world).

A bigger, more attractive stand – more Papillon

More space to breathe (and find inspiration)

Gone are the days of cramped aisles where people jostle for space: this year, we’re welcoming you to a larger, brighter stand, redesigned to showcase each product range.

A setting that reflects who we are

Soft fabrics, soothing colours, a carefully curated setting: we wanted you to feel as though you were stepping into a cosy cocoon. Because, at heart, that’s what L’effet Papillon is all about: transforming every home.

What’s new at this year’s stand?

Collections that make hearts beat faster

Washed linen, organic cotton, mulberry silk, exclusive prints: our expertise is reflected in everything you need to create a cosy atmosphere. We’ve got some lovely surprises in store for you… and we promise, your customers will love them.

Ever-stronger commitments

Our materials are natural, certified (GOTS, OEKO-TEX) and designed to last. Because, for us, interior design must go hand in hand with ethical values.

And plenty of discussion

The best bit about it all? Getting to know you. Your feedback, your ideas, your wishes: all of this helps shape our future collections.

Fancy a ride?

Whether you’ve already popped in to see us at this year’s event or at previous ones – or whether you haven’t had time to pop in and say hello yet…

See you very soon in the aisles of the Parc des Expos!

Did we bump into each other at Maison&Objet? Send us your photos on Instagram: @leffetpapillonroanne