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Marceau & co
La laine naturelle
Who are we ?
We are a small – and very recent – Roanne responsible household linen company : Actome®, born in 2020 after a long experience of more than 10 years in conventional household linen, where quality has given way to sacrificed prices and where overpackaging reigned supreme.
We took advantage of our past experience to review our copy and participate concretely in a new mode of consumption that is healthier, more responsible, more in line with our personal and professional convictions.
It is therefore quite natural that we created the brand L’effet papillon®, a brand with a strong symbolism : that every small gesture can have repercussions on a large scale. Because we are deeply convinced that it is high time to change the way we consume, without forgetting decoration trends and the pleasure of buying beautiful pieces without draining consumers’ budgets.
To make this possible, we call on partners…
Learn more +
Our Collections
Ambre & co
le coton 57/cm2
Céleste & Sirius
la literie
César & co
le velours de coton
Eliott
la jute tressée
Gaïa & co
la gaze de coton
Garance
le linge de bain 600g/m²
Kala & co
le textile de jardin
Salomé & co
le satin de bambou
Soline & co
le lin lavé
Candice & co
la flanelle de coton
In detail !
To become partner
Are you driven by a deep desire to align your personal and professional convictions with your daily actions ? Does your vision encompass a significant transformation in consumption patterns, oriented towards a healthier future for us and our planet ? If so, it would be a pleasure to become a partner !
Do you like our products, do you agree with our values ? So, let’s join forces to rewrite, together, the rules of the game. Because the more, the more we beautify the environment.
Let’s form a dynamic team, let our ideas fly high like a swarm of butterflies in order to offer household linen combining quality, trend and accessibility. But also and above all, taking into account that it is time to act for our precious planet.
Learn more +
And at your home ?
Are our little butterflies taking up residence in your home ? Let us know ! @leffetpapillonroanne
Our post-it
Published on 2 May 2025
How to Match Your Bedding Like a Pro : A Simple & Stylish Guide
Matching your bedding is a bit like putting together an outfit in the morning : some people effortlessly mix colors with their eyes closed, while others end up with a pink pillowcase, an orange duvet cover, and a turquoise sheet (yes, we see you). But don’t worry — with a few smart tips and a […]
Published on 11 April 2025
Washed linen : why it’s THE fabric of spring
Some things never go out of style. Like chocolate strawberries, naps in the sun… and washed linen. Every spring, it makes a strong comeback, and here at L’effet Papillon, we just can’t help falling for it all over again. Why do we love it so much? Because it ticks all the boxes : it’s beautiful, […]
Published on 28 March 2025
The flat sheet : essential or outdated ? We finally settle the debate !
The flat sheet is a bit like CDs or well-ironed shirts : there are those who swear by it and those who still wonder what it’s for. Long shunned in favor of duvet covers, flat sheets are now making a comeback in our bedrooms. But why this return to our roots ? Hygiene, comfort, aesthetics… […]