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Marceau & co
La laine naturelle
Who are we ?
We are a small – and very recent – Roanne responsible household linen company : Actome®, born in 2020 after a long experience of more than 10 years in conventional household linen, where quality has given way to sacrificed prices and where overpackaging reigned supreme.
We took advantage of our past experience to review our copy and participate concretely in a new mode of consumption that is healthier, more responsible, more in line with our personal and professional convictions.
It is therefore quite natural that we created the brand L’effet papillon®, a brand with a strong symbolism : that every small gesture can have repercussions on a large scale. Because we are deeply convinced that it is high time to change the way we consume, without forgetting decoration trends and the pleasure of buying beautiful pieces without draining consumers’ budgets.
To make this possible, we call on partners…
Learn more +
Our Collections
Ambre & co
le coton 57/cm2
Céleste & Sirius
la literie
César & co
le velours de coton
Eliott
la jute tressée
Gaïa & co
la gaze de coton
Garance
le linge de bain 600g/m²
Kala & co
le textile de jardin
Salomé & co
le satin de bambou
Soline & co
le lin lavé
Candice & co
la flanelle de coton
In detail !
To become partner
Are you driven by a deep desire to align your personal and professional convictions with your daily actions ? Does your vision encompass a significant transformation in consumption patterns, oriented towards a healthier future for us and our planet ? If so, it would be a pleasure to become a partner !
Do you like our products, do you agree with our values ? So, let’s join forces to rewrite, together, the rules of the game. Because the more, the more we beautify the environment.
Let’s form a dynamic team, let our ideas fly high like a swarm of butterflies in order to offer household linen combining quality, trend and accessibility. But also and above all, taking into account that it is time to act for our precious planet.
Learn more +
And at your home ?
Are our little butterflies taking up residence in your home ? Let us know ! @leffetpapillonroanne
Our post-it
Published on 22 August 2025
Garance: the organic bath linen that gets it all right
When comfort meets conscience We often had to choose between beauty and practicality, softness and ethics, absorbency and durability. What if we stopped choosing?With the Garance bath linen collection, L’effet Papillon pulls off a neat trick: bringing together the four essential qualities you expect from a good bath towel : softness, absorbency, durability, and style, […]
Published on 22 August 2025
Garance : Organic bath linen that ticks all the boxes
When comfort meets conscience We’ve all had to choose at some point, between beauty and practicality, softness and ethics, absorbency and durability. But what if we stopped choosing ? With the Garance bath linen collection, L’effet Papillon pulls off a rare feat : combining the four essential qualities of a great towel : softness, absorbency, […]
Published on 15 August 2025
Mulberry silk : the luxury your skin, hair, and nights deserve
Why we fell for mulberry silk (and you probably will too) At L’effet Papillon, we know a thing or two about fabrics : cotton, silk, you name it. We’re even a little obsessed.And for good reason : our Soanne pillowcase is crafted from one of nature’s most delicate materials, spun from the cocoon of the […]