7,000 followers and not a single wrinkle

7,000 followers, zero filters (and a whole lot of gratitude)

Nope, we didn’t buy any bots.

That number, 7,000, we watched it grow slowly, steadily. Sometimes sweating, sometimes dancing.
No influencer overload, no fake promises. Just us. Our bed linen, our slightly wild prints, our sometimes-colorful photos… and most importantly, you.
You who comment, who share, and who tag your bestie or your grandma saying : “Look at this cushion !”

It’s just a number, but not really

It means : you’re here. You’re following us. You’re supporting a brand that creates home linens the way you’d bake a cake for the ones you love.
With care. And a pinch of madness.

So, what now ?

We dance. Literally.
A little reel is in the works, featuring our team attempting some choreography.
We celebrated with strawberries, cakes, and a whole lots of self-deprecating humor.
Because the big emotions ? They’re meant to be shared.

Bed linen is our love language

And you ? You speak it fluently

Every time we share a peek of a pillowcase, a new color, a close-up of a fitted sheet pulled just right… you react.
With 💘, and comments like “I NEED this color !” or “Does it come in king size ?”
That’s when we know we’ve found our tribe.

Soft fabrics, but never soft standards.

We don’t sell “basically basic.”
We offer bed linen in cotton gauze, washed linen, mulberry silk…
In short, fabrics that breathe, that live, and that get better with time (just like you).
And every message that says “your pillowcases are the softest ever”, we mentally print it out and tuck it into our little drawer of joy.

A world where colors have a voice

Pampa, Romarin, Ficelle, Abricot…
With us, color names are like a soft melody.
And you seem to savor them the way you’d sink into a plush cushion on a lazy Sunday sofa.

7,000 thank-yous, and not a single one the same

Thanks to the quiet ones

The ones who see everything but never comment.
We see you. We love you. You’re our scroll ninjas.
And maybe you’re the one who’ll one day gift someone a bedding set and say :
“I swear, it’s from L’effet Papillon, it’s amazing. You don’t know it ?”

Thanks to the chatterboxes

The ones who slide into our DMs with “Is the wine-red color coming back ?” or “OMG, I washed my cover at 60°, what do I do ?”
The ones who comment on our reels, our jokes, our quotes.
Thank you. You’re the flame that warms our hearts.

Thanks to the wanderers

The ones who love us for a while, drift away, then find their way back.
We get it.
Even the best pieces need a little fresh air.
But just so you know , there’s always a spot saved for you here.

So, what are we cooking for our 7,000 followers ?

A reel full of sparkle and cardboard boxes

Spoiler alert : we celebrated 7K the way it should be done.
Not with confetti (too messy to clean up), but still, you’ll see it very soon.
Get your eyes ready.

Newness under the sheets

We’re working on new collections, unexpected combos, and little autumn gems…
No over-the-top teasing, but if you love bedding with style, you’re in for a treat.

Secret projects, but not too secret

We’re thinking of trying out new formats.
Behind-the-scenes moments ? Recipes you can make in your pyjamas ?
Or maybe Sunday-cleaning playlists ?
You tell us what you’d love. Promise, we’re listening.

Conclusion : We sleep better in a home we love

We don’t sell bedding just to look good.
We create products that make life softer, simpler, more beautiful. And if our pillowcases, sheets, throws, or cushions add to your comfort, to your happy mornings, summer naps, or long winter lie-ins… then we’ve won. Thank you for being here. Thank you for being you. And thank you for being 7,000 strong.

If you’re not part of the team yet, join us here : @leffetpapillonroanne

See you next Friday.